“It was a dream both of us had to open a store. So, we started talking and looking for a place, and we made it a reality,” Enderle said.
“We focus on women of all ages with the current fashion trends, pieces that we love and that we know other women will love. We have something for everybody,” Brossart said.
It’s been exciting to bring our creativity, style and fashion to Hamilton and the surrounding communities, she said.
“We just celebrated our one-year anniversary at the end of October, and it’s great to have a year under our belts, so we know what to expect for the future,” said Enderle. “We’ve been thrilled with our success in the first year and the sense of community that we have here. The outpouring of love and support have been amazing.”
She said it was a great time to “jump in and get started” and they hope to continue to grow the business.
“We see a ton of foot traffic with all the new businesses, restaurants, and other boutiques and stores in Hamilton,” said Brossart. “it’s fun to see all of the people out and about, walking around and enjoying the shops and restaurants in our community.”
Popular items include denim, tops, sweaters and jackets. There are four retail windows to showcase the store’s stock as well as a featured “Outfit of the Week.”
“Each week, we do an Outfit of the Week, where we showcase what’s new or trending,” Enderle said. “We get new items all the time, and we try to showcase those in our Outfit of the Week.”
On the Social side, the business collaborates with other local business owners and vendors to host workshops and social events.
“People love that part of it, too. They can come in the store and have girl’s nights, or participate in different activities like wreath-making,” Enderle said. “We thought this was a good gathering space for us to do different workshops with the community, friends, and family.”
Social offerings include dance classes, Pilates, country line dancing, paint workshops, and more.
Participants can also shop at the store – before, after or during those events.
The social space is also used to highlight other local shops and vendors who come in for special events. The shop is essentially two, connected store fronts.
One upcoming event at 6 p.m. Feb. 13 will highlight three boutiques under one roof, along with Sara’s House and Wildfire Hygge Goods.
“We will help you get styled from all three boutiques, and it’s a fun night out,” Brossart said. “Their customers can come in and see our store, and our customers can see what they have to offer.”
The Local Boutique+Social House was voted as “Best Boutique” and “Best Place to Buy Women’s Clothes in Butler County” in “The Best of Butler County” by Journal-News readers in 2024.
MORE DETAILS
What: The Local Boutique+Social House
Where: 111 Main St., downtown Hamilton
Hours: 11 a.m. to 6 p.m. on Tuesday and Wednesday, 11 a.m. to 7 p.m. Thursday, Friday and Saturday and noon to 4 p.m. on Sunday. Closed Monday.
Info: 513-532-8999; @TheLocalSoHo on Instagram
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