Monroe approves new ‘M’ logo to market city

A look at Monroe’s new logo.

A look at Monroe’s new logo.

As part of its city branding initiative, Monroe has adopted a new logo.

City Council on Tuesday approved the new “stylish M” logo that will be used for letterhead, shirts, pens, materials and other items to help market the city.

Jennifer Patterson, assistant to the city manager, recently told council that new logo would not replace the official city seal or the logo for this year’s bicentennial celebration as those are already set in stone and that they were already part of the city’s history.

Patterson said the initial designs were developed with the input of city staff representatives and the city used 99 Designs, a graphic artist website. She said the cost of those services was $898. Those designs were then narrowed to seven to 10 designs that were sent to the Community Improvement Corporation, which recommended the final six designs to council.

At its Feb. 14 meeting, council decided they liked the multi-color stylish ‘M’ design, calling it crisp, clean and projected a forward motion for the city.

About the Author