Launched in suburban Dallas in 2005, Twin Peaks bills its restaurants as “the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, served by friendly and attractive Twin Peaks Girls.” Locations also feature multiple fire pits on a patio.
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The Butler County location will hire 140 full and part time employees starting in mid-August and open in early October, Williams said.
JEB Food Group has signed agreements to develop seven Twin Peaks locations over the next six years in a market area that includes Cincinnati, Dayton, Columbus and Florence, Ky.
After the Butler County location, which is inside the Streets of West Chester shopping center, JEB Food Group will open Twin Peaks in Dayton then Columbus, Williams said.
“We’re already negotiating locations for those areas already,” he said.
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Twin Peaks operates 84 locations in 28 states, a company spokeswoman told this news outlet.
Williams said he has extensive experience in the restaurant business, including Wendy’s International when it started to full-service Mexican restaurants, hotels and nightclubs, but the Twin Peaks concept has four basic elements that he said work well together.
That includes not only attractive waitresses and made-from-scratch menu items, but also a patented beer-dispensing system that produces 29-degree beer from the tap and purchasing all sporting events for broadcast on approximately 70 televisions.
“It’s that perfect storm …. that people want when they go out, especially men going to a sports bar,” Williams said. “You want to be greeted by good-looking, professional servers, you want to be able to see every major sports (event) you can at any given time and you want to have great food while you’re doing it, and ice cold beer.
“You can’t ask for more and we don’t have really have anything like that in that Columbus-Cincinnati-Dayton market.”
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