Target announced in January that it would phase out a handful of DEI initiatives, including a program designed to help Black employees build meaningful careers and promote Black-owned businesses. Conservative activists and President Donald Trump have sought to dismantle DEI policies in the federal government and schools.
Bryant is the pastor of one of the South’s largest churches, New Birth Missionary Baptist Church in Stonecrest, Georgia, just outside Atlanta. The 40-day “fast” of Target stores coincided with the beginning of Lent on March 5, and other faith leaders endorsed the protest.
Target did not immediately respond to multiple requests for comment by phone and by email on Wednesday.
“Until Target comes to the table with serious, concrete proposals to meet our four demands, we will remain in this posture,” Bryant said on a website dedicated to the boycott effort.
“Silence and delay are no longer acceptable,” he added. “Our communities deserve action, not platitudes. Our demands are not radical — they are righteous, reasonable, and long overdue.”
Target operates nearly 2,000 stores nationwide and employs more than 400,000 people.
Credit: AP
Credit: AP