"We are bullish on the future of American innovation, and we're proud to build on our long-standing U.S. investments with this $500 billion commitment to our country's future," Cook said in a company blog post.
Apple outlined several concrete moves in its announcement, the most significant of which is the construction of a new factory in Houston — slated to open in 2026 — that will produce servers to power Apple Intelligence, its suite of AI features. The company claims this factory will create “thousands of jobs.”
The announcement is similar to one Apple made in early 2018 — during the first Trump administration — that promised to create 20,000 new jobs as part of a $350 billion spend in the U.S. Trump was also mulling a tariff then that could have affected iPhones at the time, but he didn't end up targeting those devices during his first administration.